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CHRIS DOUGHERTY
Designing for Different Clients
Our department was responsible monthly in-store magazines for many of the stores Haddon House distributed to. We had to mirror a customer's esthetic yet still be able to stand out. We also handled a Haddon House 100+ page publication, the Creative Merchandiser, that went to all accounts and held the product deals for that particular month. All product and food photography was accomplished in-house.
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